Create a Lead Magnet THAT CONVERTS Using Canva

audience building

Having a LEAD MAGNET to grow your EMAIL LIST is one of the MOST important parts of your business.

If you don’t have one already, you need to get on the lead magnet train ASAP! 🚆

Instagram, Facebook, and even Google algorithms change all the time, so it is SUPER important to get your ideal leads onto your email list so you can contact them directly whenever you have something important to share with them.

And one of the most POWERFUL ways to grow your email list is by offering a lead magnet, opt-in offer, or freebie.

By providing value FIRST, your ideal customers and clients are more likely to trust you and are more willing to give you their email in exchange for something great.

In today's video, I'm talking about how you can create a lead magnet, opt-in offer, or freebie that converts using my favourite tool.

Can you guess what it is?


Creating a great lead magnet isn't as hard as you think and I'm showing you how in this step by step tutorial, using a free and easy to use tool.

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I've been running my own digital course business for almost four years now, so I have created a LOT of lead magnets.

So in this video I'm going to share with you what things you need to focus on, what things matter, and what things don't, in order to create a lead magnet that gets downloaded in that converts.

Now, it was a thing in the past where you could simply put a form up on your site along with a "sign up for my newsletter" blurb.

But the fact is, that this just doesn't cut it anymore. Which leads us to step number one...


Before you create your lead magnet, you need to have a deep understanding of who you're targeting with your business and with your lead magnet.

Ask yourself:

Who am I targeting, and what are they struggling with? What pain points are they having, and what goals and hopes are they trying to achieve?

Your lead magnet should help your ideal customer or client overcome a pain or problem, and help them achieve a QUICK WIN.

This doesn't have to be complicated, and it doesn't have to be big -- it can solve just one thing that your audience is hungry to solve right now.

We're not talking "nice-to-haves". It should be something that they absolutely want to solve right this second.

If you can create a lead magnet that addresses that, you're going to have something that converts like crazy.

Having Trouble Coming Up With a Lead Magnet Idea?

If you're having trouble with this, consider what kind of questions you get asked a lot.

And if you don't have an audience yet, check out other places, other businesses that have a similar audience as you, and see what questions are getting asked in their Facebook groups, and their forums, on social media, and places like that.

STEP 2: Decide what TYPE of lead magnet to create

Step two in creating a highly converting lead magnet is to decide what type of lead magnet you want to create.

You have PLENTY of options, such as:

  • Webinars
  • Email courses
  • Ebooks
  • Checklists
  • Swipe copy
  • Checklists
  • Cheatsheets

But in today's video, I'm showing you one of the easiest ones to do, and that is a PDF guide.

So this could be a guide, a checklist, or whatever else makes sense for your specific business.

A PDF lead magnet is one of the most effective and easiest to create right now.

What quick when does your lead magnet get for your audience?

I'd love to see what kind of questions and problems you're tackling. So share a comment below.

STEP 3: Write Out the CONTENT for Your Lead Magnet

So step number three is to write out the content for your lead magnet, in a rough draft.

You can do this in a Google Doc, in the Notes app on your phone, or whatever works for you.

So here in Google Docs, I have written out the content for one of my lead magnets, which is a toolkit of all the tools, apps, and software I used to generate $25,000 in my online course business so far.

When you do this, write out everything you want to say, and give it a good edit.

Your content should be concise and get the message across in an easy to consume manner. Keep things short, keep things specific, and don't go overboard.

STEP 4: Create Your Lead Magnet in CANVA

Step number four is to create your lead magnet in Canva!

If you don't already have an account with Canva, just head on over to and sign up to create a free account.

Once you do, you'll come to a page that looks like this (see video for this part).

This is your dashboard inside Canva. And there are a ton of different templates and places for you to start.

You can see all of the different graphics and things that I have made in Canva here, but you can also create a design and choose something specific to what you want to make.

Now I would go something in about letter size or document size for your PDF lead magnet.

Adding Your Branding to Your Lead Magnet

When you start, you can go through here and find a template that works for you as a base. You can always edit it and change the graphics, the branding, and the colors to fit with your business and your brand.

So the first thing I'm going to do is switch in my brand colors, mine is a cherry red color instead of this yellow.

And if you can change the color for the specific element, there will be a color box up here in the top left. And you can go right here into new colors, and then paste in the HEX code for your brand colors. 

So this here, this is not my business and not my logo. So if you go on over to the left side and click Uploads... you can see that I've added a bunch of different graphics and a bunch of images that I've used in creating graphics for my business.

So I can upload a new image or video and go on over and find my logo for my Course Boss business under the Uploads section.

Add any of the elements you want to include as part of the design of your PDF.

And you will go and delete anything from the template that you don't want. I don't want to have my address and phone numbers, so I'm going to leave that out.

Adding Your Text Content to Your Lead Magnet

Next, you would go back to your rough draft content outline, and copy and paste bits of your text content into the template that you've created inside Canva.

You'll have to reformat it as the text formatting gets stripped out once you paste it into the Canva editor.

With your text, you can resize any part of it and change the font face as well.

One that I use a lot in my business is League Spartan -- so I would just go in there and change that, and I can make this document exactly how I want it to look so that it fits in with all of my other branded content.

To add more pages, hit the Copy button to duplicate the page you just made. That way you have your next pages already formatted with your branding and all you have to do is paste in the rest of your text content and reformat it.

Adding Free or Paid Design Elements to Your Lead Magnet

To make your lead magnet look incredible, you'll want to spruce it up with some design elements.

Go to the Elements tab on the left. In here you can search and find things like shapes, stickers, photos, gradients, icons, and clipart that you can add to your PDF lead magnet.

I would go here into shapes and click this because this "button shape" as I think it would make a nice little button -- then I can resize it to fit where I want it to go.

Go back into Text from the left menu, and I can add in button text that says... let's say "Get ConvertKit". And I want to change that to white so it sticks out on top of my button.

If you want to group things so they can move together, you just select them, and then click Group in the top right. So now I can move the text and the shape together. 

And you can see I have a whole bunch of other resources to add. So the easiest way to do that would be to go up here and copy your page, and then go in and replace all of the text and the images and stuff that you need for your other pages.

Using Paid Design Elements in Canva

One great thing about Canva is that it is a free tool -- but it also has very affordable paid design elements you can use if you don't already have them for yourself. 

So say I wanted a picture of a clipart of a mailbox to go on the Convertkit page of my lead magnet (since Convertkit is an email hosting platform).

I can go into the image/elements tab and search "mailbox". Among the search results there are a bunch of images that labelled 'free', and paid elements that are labelled with a '$' symbol.

So when you use one of these paid elements, you'll need to pay before you download your final PDF. Until you do, there will be a watermark showing over the image.

Usually elements on Canva are around $1, so all you would have to do it hit Download, Pay Now, and you can download your completed lead magnet design.

This feature can save you a lot of time from searching through the internet looking for paid or free graphics or images you want to use.

But I usually stick to the free elements. There are lots of different things you can find like arrows, shapes, and cute little graphics that can help make your PDF look really good.

Saving & Downloading Your Lead Magnet

When you're finished, make sure you hit the Save button so you don't lose any of your work! And then when you're ready to download, go up to the download button in the top right and hit Download.

Choose to save your download as a PDF Standard, and make sure all your pages are selected (it should do this by default).

STEP 5: Adding LINKS to Your Lead Magnet (for Free)

In this example, I have a button in my lead magnet that I want to turn into a link.

You can do this with a paid tool called Adobe Acrobat, which you might have if you pay for other Adobe tools like Photoshop, Illustrator, or Lightroom...

But if you don't, here's how you can add links to your PDF for FREE:

I use a free tool on a website called PDF Escape.

Click the link and select the option to Use Free Online. 

Upload your PDF into the tool, and wait for it to load.

Scroll down to where you want to add the link, and select the 'Link' option from the menu on the left. Click that, then drag a box over where you want to create your link.

Type your link URL into the popup box and click OK. Go through the other pages of your PDF and do the same for any other pages that you want to add links to.

Once you're finished, hit the Save Document or Save and Download button. That'll download a new copy of your PDF with the link saved right into them!

That's it, you're finally done!

You've completed your freebie or lead magnet, it looks amazing, and it is ready to be downloaded by your potential email subscribers.

But hold up!

Creating your lead magnet is just the tip of the iceberg when it comes to growing your email list.

So in order to help you along with the rest of the process, I have created a list building toolkit which you can grab by signing up below:


In this toolkit, you'll get the rest of my process for growing your email list to your first thousand followers and doing it quickly and effectively by attracting ideal customers and clients to your list.

You'll learn my step by step process for not only creating your freebie, but for getting your email list set up and promoting it across your platforms in order to grow quickly.

Also, if you want to join a community of like-minded entrepreneurs, course creators and digital business owners, check out my free community the Course Boss Club.

Apart from the amazing community of like-minded entrepreneurs, I'm also sharing my best tips and tricks for growing your course business every single week.

I would love to see you in there!